Same guests.
Next stay. Book direct.
You already made a great first impression. Give returning guests a way to book with you directly, instead of sending them back through Airbnb and paying the platform fees all over again.
- Let the platforms make the introduction, once.
- Give returning guests a place to book you.
- Skip the platform fee on every stay after the first.
Airbnb makes the introduction.
The platforms are brilliant at finding you new guests, and they charge for it: around 15% of every stay. But a guest who loved your place doesn’t need an introduction the second time. They’re your guest now. They just need a way to book you.
Professional managers already do around 30% of their business direct.
A guest list, built the right way.
Guests who loved their stay are happy to hear from you, as long as you ask properly. Kestrel gives your place an optional sign-up, like the Wi-Fi page, where guests choose to stay in touch. It’s their details and their yes, so when your calendar opens up for summer, you have someone to tell.
Play it straight with the platforms.
Airbnb’s rules are clear: nothing about booking direct in your listing or your messages, and no marketing to the contact details it shares with you. Kestrel works inside those lines, so the guest list you build is one you get to keep.
- Guests who opt in to hear from you
- A past guest gets in touch to book again
- A guest finds your site on their own
- Your own website, name and brand
- Asking guests to rebook off Airbnb
- “Book direct” links or discounts in your listing or messages
- Marketing to guest details from Airbnb
- Making a sign-up the price of Wi-Fi or check-in
Everything the second booking needs.
When a past guest comes back, booking should take them a minute and take you no time at all.
- Your booking page
- Dates, rates and payment, under your own name.
- Calendars in sync
- A direct stay blocks the same nights on Airbnb, Vrbo and Booking.com.
- Rates from your pricing
- Direct rates follow Kestrel’s pricing, less any welcome-back discount you choose.
- Protection in writing
- A rental agreement and damage deposit on every direct stay.
